Set up Google Analytics - Tracking setup and basic reports

Do you have a website but struggle to understand who's visiting, where they come from, what they do—and why they leave? This course opens the door to mastering user data and making business decisions based on real insights, not guesswork. Through the journey of Sarah, you'll learn how to fully set up and use Google Analytics 4 (GA4): from creating your account and installing tracking codes to analyzing user behavior, understanding customer journeys, and measuring campaign effectiveness. You'll clearly grasp the differences between GA4 and the old Universal Analytics, and learn to use powerful features such as real-time data, demographics, engagement, and conversion reports. The course is curated by leading experts, ensuring you avoid common mistakes and build a reliable, insightful analytics system. By the end of this course, you won’t just know “who visits your site,” but also why they come, what they do, and what drives them to convert. A must-have foundation for anyone involved in marketing, sales, or online business.