Mapping the online ecosystem - Understanding all digital touchpoints

In today's competitive digital business environment, understanding and optimizing the customer journey is no longer an advantage – it's a necessity. The "Mapping the Online Ecosystem" course will help you build a comprehensive view of all digital touchpoints between your brand and your customers – from awareness to post-sales. Through the 5-layer digital ecosystem model, you'll learn how to identify, evaluate, and improve each stage of interaction to optimize user experience and increase conversion rates. Going beyond theory, the course also provides detailed hands-on guidance on using Miro to create a dynamic digital interaction map for your own business. This course is curated by leading experts, helping you approach systems thinking, apply data, and optimize processes on a practical platform. This is a solid starting point for turning your digital ecosystem into a sustainable competitive advantage.