Online marketing plan - Creating an integrated launch plan

In today's increasingly competitive environment, a product launch campaign requires an integrated marketing plan – where platforms, messages, and actions are seamlessly coordinated. This course provides you with the foundational knowledge and practical skills to build a comprehensive marketing strategy, from audience research to execution and performance measurement. You will learn the 7 pillars of integration framework, apply this model to each stage of the campaign, and access the latest tools and methods for content, analysis, and optimization. Taught by leading experts, the course combines concise theory with practical application, helping you build a 30-day campaign timeline, design multi-platform messaging, and allocate budget effectively. Whether you're preparing to launch your first product or want to improve the effectiveness of your current campaigns, the content in this course will help you confidently lead every stage from A-Z with a global perspective and the ability to apply it flexibly in any industry.